Sessions College
Platform used: Google Ads
Visit Client Website: Click here
Overview
Sessions College is an accredited fully online college offering degree and certificate programs in graphic design, digital photography, and more.
We connected in the beginning of 2023, the college had ran Google Ads previously and they did manage to get results. But they wanted to be able to increase their leads and quality of leads while also efficiently spending their ad budget.
I joined and leveraged my understanding of the Paid Search and collaborated with a great team that have already been doing great things to magnify their efforts even more.
Throughout our time together we managed to increase our conversions by 38%, decrease CPA by 39%, and decrease cost by 18% across our Google Ads.
“Joshua's strategic approach led to the generation of 438 leads from Google Ads campaigns. He consistently provided and implemented valuable recommendations that significantly enhanced the performance of our Responsive Search Ads, leading to improved outcomes. Moreover, Joshua's identification and inclusion of negative terms in our campaigns ensured precise targeting, thereby reducing the number of non-viable and irrelevant leads...”Kimberly O'' Hanlon, Director of Marketing of Sessions College